Surge in online video – Digital Future – Comscore Report

I’ve been saying for a while that the way people consume video content at home is changing and the big cable companies and studios better not only take notice but they need to change their business to keep up.   The latest report from Comscore (Digital Fute in Focus 2012) outlines the increase in online video consumption in 2011.    According to the report, 43% more Americans watch online video content on an average day now than a year ago.      More than half of the videos viewed in December 2011 were YouTube (43.5 billion of them!).    Hulu viewers watched 777 milllion videos and Netflix subscribers watched 431 million movies or tv shows.

The report doesn’t break it down by minutes viewed so the YouTube number shows as 50+% while Hulu and Netflix are only 1.8% and 1% respectively.     If you average the shows on Hulu and Netflix to 90min, you get almost 70 billion and 38 billion minutes watched.   That’s a VERY rough calculation since many of those on Hulu and Netflix are TV shows.   My point is only that the numbers are higher  than shown I think for YouTube vs Hulu/Netflix.

Tags:

Home Media

Latest News